Benefits of Digital Marketing VS Traditional Marketing (part2)

• Brand Development: a well maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilising social media channels and personalised email marketing.
• For greater exposure: your business can be seen anywhere in the world from one marketing campaign, the cost to do this using traditional methods would be considerable. Plus once you have optimised the key word search content in your website you should see a long term returns on you investment and will be fairly low cost to maintain your ranking.
• Viral: how often do your sales flyers get passed around instantly by your customers and prospects? Online, using social media share buttons on your website, email and social media channels enables your message to be shared incredibly quickly, just look how effective it is for sharing breaking news. If you consider the average Facebook user has 190 friends of which an average of 12% see their liked posts your one massage has actually been seen by 15 new prospects, now imagine a number of them also like and share your message and their friends do the same? Mind blowing isn't it. However a word of caution, bad news can travel much quicker so make sure you have a risk management strategy to tackle negative press as soon as it is circulated.
• Not Intrusive: I know most people hate receiving sales mailshots or phone call at inconvenient times on stuff that they have little interest in. Online people get the choice to opt in or out of communications and often it is relevant because they were the ones searching for it in the first place. Also, have you ever got frustrated receiving a regular email on a topic that interests and adds value to you? Nor me so don't underestimate the power of market segmentation and tailored marketing.
• Greater engagement: with Digital Marketing you can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them, buy them and provide feedback which is visible to your market. So it doesn't take long for good publicity to enhance the prospects of your business.