Why content is king in SEO? What is Keyword Density? What is Keyword Proximity?

Digital Prathamesh : 

We’ve all heard it when it comes to SEO, content is king. Without rich content, you will find it difficult to rank for specific keywords and drive traffic to your Website. Additionally, if your content does not provide value or engage users, you will be far less likely to drive leads and customers.

It is impossible to predict how people will search for content and exactly what keywords they are going to use. The only way to combat this is to generate content and lots of it. The more content and web page's you publish the more chances you have at ranking on the search engines. Lottery tickets are a good analogy here. The more lottery tickets you have, the higher the odds are that you will win. Imagine that every web page you create is a lottery ticket. The more web page's you have, the higher your chances are of ranking in the search engines.

‘Homepage: Use your homepage to cover your overall value proposition and high-level messaging. If there was ever a place to Optimise for more generic keywords, it is your homepage.

‘Product/Service Pages: If you offer products and/or services, create a unique web page for each one of them.

I Resource Center: Provide a webpage that offers links to other places on your website that cover education, advice, and tips.

‘Blog: Blogging is an incredible way to stay current and fresh while making it easy to generate tons of content. Blogging on a regular basis (once per week is ideal) can have a dramatic impact on SEO because every blog post is a new web page.

What is Keyword Density?

While conducting SEO research, you may come across articles that discuss being mindful of keyword density (how often you mention a keyword on a page). Although following an approach like this may seem technically sound, it is not recommended. Remember: do not write content for the search engines. Write content for your audience and everything else will follow. Make sure each web page has a clear objective and remains focused on one topic, and you will do just fine.

What is Keyword Proximity?

Keyword proximity refers to the distances between each occurrence of your keyword Phrase. When you scatter your keywords throughout your webpage content you must be aware of the distance between these occurrences (proximity).

Digital Prathamesh: There are multiple elements on your website that you can control to make it easy for the search engines to index your content and understand what It is all about.