What is SEO?

                               

                                   

                              SEO (Search engine optimisation)

• SEO is the activity of optimizing web page or whole sites in order to make them more search engine friendly, thus getting higher positions in search result.
• SEO is sometimes also called seo copyrighting because most of the techniques that are used to promote sites in search engines deal with text. 
• SEO Stands for Search Engine Optimization.
• SEO is all about Optimizing a web site for search engines.
• SEO is the process of designing and developing a web site to rank well in search engine results. 
• SEO is to important the volume and quality of traffic to a web site from search engine.
• SEO is the art of ranking in the search engine 
• SEO is marketing by understanding how search algorithms work and what human visitors might search.

 Introduction to SEO - What is SEO

Search engine optimization - commonly abbreviated to SEO is the process whereby a web site, or more specifically a web page or document, is constructed or amended in such a way as to important its placement in the search engine result pages or SERPs. Search engine optimization should not be seen as end in itself. It is a function that should be undertaken ta improve the overall commercial performance of a web site. 

Good search engine optimisation will ensure that a page appears higher in the search engine result for a range of relevant, specific and valuable search terms or queries. The simple objective of SEO is to generate more valuable web site traffic. the achievement of a higher ranking against relevant search terms has commercial value for a web site because it will attract more traffic than a lower ranking. in an increasingly crowded online environment, search engine optimisation is therefore a crucial online marketing discipline.

The role of  seo is to legitimately influence the process of improving rankings. There are few genuine guarantees of a top placement, particularly for highly competitive search terms. Good seo will important a web site's ranking across a range of selected terms.

However, any process whereby a search engine is illicitly manipulated in order to guarantee a high placement is referred to as spamming.

The successful execution of a search engine optimisation project requires skills in the areas of analysis, research, planing, copy writing and communication. A comprehensive search engine optimisation project is divided into four interrelated phases.