32 Best Call to Action Words List Used in SEO as well as Google Adword

What is Call to Action :

A call to action is most often compelling and the persuasive copy which you use to convince your audience to take your desired action. You want to create that final spark to get your audience motivated and carry out your objective, and just the right copy can accomplish that.

Conversely, if you fail to inspire your audience when the time is right, even with everything else perfectly in place, your reader can walk away because you didn’t know to use a call to action marketing.

Call to action is help in Google adword to improve CTR (click-through rate) best digital marketing strategy.

32 Best Call to Action Words

1. Click Here -The classic and quintessential call to action example for the net. Couple this with other motivational copy.

2. Download Now:- People like downloads. People like immediacy. This delivers

3. Immediate Download:- A variation of the last one, but with even more immediacy.

4. Click Here For Details:- You’ve baited your reader with the idea of something attractive, provide them a forum to learn more.

5. Join Now:- Great for membership-sites or social network like sites.

6. I Invite You to...:- People usually get caught off guard by any kind of manners on the internet: a place not known for its abundant etiquette. Any time you can catch someone off guard or surprise them is a good thing.

7. Talk to An Expert:- If you have any kind of authority site on a subject in which people would want to talk to some kind of ”expert”, this is a great call to action phrase to employ. Even if you’re not technically an all out expert or have some flashy degree on a topic, just offering the term ”expert” gives you a great deal more credibility.

8. Start Your Trial:- Trial periods always make for great bait. It’s not too committal and people can form their own opinions by doing a trial.

9. Get a Free:- This one is completely open ended and pretty straightforward. People love free stuff, and offering free incentives is one of the best ways to motivate your audience to do anything you want.

10. I Urge You To...:- Just like ”I Invite You", the implication that you are personally talking to your reader grabs their attention and is a great way to spark action.

11. While Supplies Last:- You hear this one on infomercials all the time. This moves people to act while what they want is still around.

12. Offer Expires:- By giving a date in which your offer expires, people have incentive to act today and ASAP.

13. Just Click Here And...:- Sure this is similar to "click here”, but the “JUST" is the obvious difference. This makes it seem like the action required from the reader is even simpler AND what they’ll get in return is amplified.

14. In a Hurry? Call, Email, etc. :- Even if the other methods of communication aren’t necessarily slower than the one advertised, it gives the impression of speed.

15. For Faster Service Call... :- The same idea. Offer a phone number with that copy and people get the idea that this is the fast lane.

16. Satisfaction Guaranteed:- People love guarantees. People love satisfaction. Again, just put them together.

17. Money Back Guarantee:- A money back guarantee assuages your customer and guarantees that if they are less than satisfied with your product/service, they’ll get their money back. Sometimes this is all it takes to motivate someone to make a purchase even of an extremely high quality product or service.

18. Full Money Back Guarantee:- If your money back guarantee entails that your customer can get their money back in full, mention ‘it. A full money back guarantee goes one important step further and cuts out any chance of vagueness in your guarantee.

19. Money Back Guarantee, No Questions Asked:- This frees up your customer’s worries that if they want a refund, they won’t have to jump through hoops to get their money back or have to deal with a lot of questions as is standard for a lot of returns these days.

20. Get It Now!:- No wait, plenty of immediacy and the exclamation point really captures your attention.

21. Get Started Today:- People have short attention spans, and they know it. lf you pledge to send them something free in the mail, who is to say they’ll even care or remember about you when they get it. If they can get started today, you’re catching them when their interest is at an all time (and current) high.

22. Act Quickly:- Sometimes you just need to tell your reader to act. You can combine this with a time sensitive call to action.

23. Best Reviewed:- People like the idea that someone else has critiqued whatever it is that you’re talking about or selling before them. It doesn’t matter if the reviewer is Consumer Report or your best friend Dave; a review is a review and can be a weighing factor to move someone to act.

24. Best Value:- If you have multiple products, assume that everyone who checks out your product line is a first time customer. By labeling something as being the “best value”, you’re appealing to their wallet for them.

25. Top Rated: - Another validation of the quality of whatever it is that you’re promoting.

26. Limited Availability: - The possibility of your stock going dry before your reader gets a chance to act can force the issue right now.

27. 1 Million Satisfied Customers: - Social proof can be very instrumental as a call to action. People don’t like to take risks of any kind when it comes to the internet or consumerism; seeing that you have lots of other satisfied customers who have come before you and done what you’re about to do is important for some people. Putting a Twitter or Facebook count on your website is the same idea

28. Free Shipping: - No one likes to pay more than they have to. If you offer free shipping this can be enough to motivate some people. The same goes for “no tax”.

29. No Strings Attached: - Same idea. People hate add on and extra hidden charges, put their mind at ease.

30. No Commitment: - You may scare someone off by requiring any kind of commitment. Exclaim no commitment and your readers will be more inclined to give you a shot.

31. Reply Today: - Telling your reader explicitly to reply today can move them to take action rather than sitting on it.

32. Buy Now: - This probably should have been put higher on the list because it’s so universal, but I just remembered it. You can use ”buy now” in all kinds of different ways. It works great on a big button graphic on your site, and you can vary the font, size, color, etc. to really make it stand out and pop.

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